Canadian author is benefitting from the fact that her novel shares a name with Stephen King's.
If you want Stephen King to read your book, make sure you share a name. In 2006, Canadian author Emily Schultz released her debut novel, "Joyland" -- and apparently, King never heard of it, because the horror power house went and used the title for his new book, which hit shelves in 2013.
"That was cool, until a few King readers bought the e-book version of my novel by mistake and started leaving negative and confused Amazon reviews," Schultz writes on the Tumblr Spending the Stephen King Money, which she launched as a result of the mix-up. On the blog, she documents how she's spending the unexpected royalties she received from so many people erroneously purchasing her book.
Consumers' confusion is a little, well, confusing, considering how different the books are. Schultz's "Joyland"revolves around a boy in small town Ontario in 1984 who must contend with the closing of the titular town arcade.
King's "Joyland," meanwhile, follows a university student in 1973 who finds himselfRead More »from 'Joyland' author Emily Schultz profits from sharing a book title with Stephen King