For the second year in a row, SodaStream has had to alter its Super Bowl advertising at the eleventh hour.
This year's ad features actress Scarlett Johansson expounding about the advantages of SodaStream over other carbonated beverages (cough, Pepsi, Coke, cough). At the conclusion of the tongue-in-cheek ad, Johansson turns to the camera and says, "Sorry, Coke and Pepsi."
It's a relatively tame diss, but you won't hear it when the ad airs during the Super Bowl on Sunday. The commercial was rejected by Fox, the network airing the big game, and recut to feature a different line that doesn't directly reference the big two soda-makers, who are also big Super Bowl advertisers.
A spokesperson for Coca-Cola told USA Today the company did not pressure Fox about the commercial.
SodaStream Chief Marketing Officer Ilan Nacasch spoke to Yahoo TV about the controversy and whether being "banned" is actually good for business.
Nacasch said he didn't know the version in whichRead More »from A Bubbling Controversy Over SodaStream’s Super Bowl Spot